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Vendor Application

Ontario's Best Butter Tart Festival 2026

Event Date: Saturday June 13, 2026 9:00 a.m. - 5:00 p.m.

January 16, 2026 4:00 p.m. Application deadline date. Any applications received after this date will not be accepted. Applications will only be accepted online through this form.

February 20, 2026 – Notification to accepted vendors.

March 20, 2026 – Vendor confirmation of participation must be received by the festival. Without confirmation by this date, booth space may be offered to another vendor. Once confirmed, payment must be made in full on or before March 20, 2026 at 4:00pm. There will be no refunds.

April 17, 2026 - Deadline for food vendors for the Special Event Application, submitted directly through the Health Unit.

April 24, 2026 – Deadline for providing proof of insurance as well as application deadline for Food Vendor Permit.  Without this, vendors may forfeit their opportunity to participate and forfeit all fees paid. 

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Please note that you will receive automatic email confirmation at the end of your completed application after you select "Submit", please check your junk mail folder. If you do not receive email confirmation within 24 hours that your application was successfully submitted, please contact us by phone or email. Contact information can be found here: Contact us

Are you a new applicant, or are you a returning vendor from 2025? Please note that participation in the past does not guarantee acceptance for 2026.
 
Butter Tart Vendors (selling 100 or more butter tarts). Please indicate the category which best describes your business. You may check more than one, if applicable.
 
Food Trucks or Drink Trucks. If you sell more than 100 butter tarts, please also check off the butter tart vendor question above.
 
Food and/or Drink Vendors. Please indicate the category which best describes your business. you may check more than one, if applicable. If you sell more than 100 butter tarts, please also check off the butter tart vendor question above.
 
Non-food/drink vendors: Please indicate the category which best describes your business. You may check more than one, if applicable.
 
Is the product hand made?
 

Items that will not be considered for the Festival:

  • Products that are assembled from a kit or made from low-quality parts
  • Heavily manufactured products
  • Subscription services
  • Imported clothing 
  • Re-selling of products
  • Copyrighted products 

 

Please provide a price range for your items for purchase (check more than one box, if applicable)
 

Every year, the Ontario's Best Butter Tart Festival receives far more vendor applications than what there is space for at the festival. Showcase your business in your uploaded photos to make sure your product stands out from our other applicants. Upload up to two photos of your booth setup from a previous outdoor festival. Please also ensure to add several photos of your product and product packaging. 

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Sponsorship or Experiential Marketing Booth 

Vendor booth spaces are reserved for vendors selling food, take-home goods, or charities only. If you would like to attend our festival to promote your business and interact with the public, please contact us to discuss how an experiential marketing booth may best suit your needs and learn more at: Midland.ca

Vendor Booth Pricing

Check the box for the booth space that you would prefer. Note, we have a limited number of side street butter tart vendor spaces available and a limited amount of double butter tart booth spaces available. If we cannot accommodate your first choice, the Town reserves the right to allocate booth space based upon the overall planning of the festival. While we try our best to accommodate special requests, we cannot guarantee special request fulfillment (ie. vendors requesting specific placement).

Please note: Additional $26 for corner booth, additional $52 for a booth with two corners. Double booths are reserved for butter tart vendors. 

Not-for-profits and charitable organizations. Note, priority will be given to not-for-profit and charitable organizations serving the community of North Simcoe. The discounted rate is only available for booth spaces in the park.
 

Insurance

A Certificate of Insurance must be provided to the Town of Midland on or before April 24, 2026. The insurance must be a minimum of $2,000,000.00 third-party liability insurance naming the Town of Midland as an additional insured and providing coverage for the date of the festival.

If vendors do not have their own insurance, they must purchase insurance for the event day.    

Below are companies that sell vendor insurance, but you are welcome to use whoever you choose:

I will provide my own insurance ($2,000,000 in general liability listing the Town of Midland as an additional insured), providing proof of insurance by the deadline.
 
What province do you reside in?
 
I will bring my own trolley to transport merchandise from my vehicle to my booth space.
 
The following applies to all vendors who sell food/drinks of ANY KIND, including Butter Tarts. Please check to confirm that you have read, understand, and agree.
 

Payment

Once a vendor has been accepted into the festival and has confirmed their participation by March 20, 2026, payment in full is due immediately. Vendors will be sent an email confirming their acceptance. The email will also contain specific payment instructions. Credit cards will be the only form of payment for the event. 

Booth Set-up and Tear-down 

  • Festival Hours: 9 a.m. to 5 p.m. We expect you to stay until the end of the festival. Vendors who vacate prior to 5 p.m. will not be accepted in subsequent festivals.

  • Festival runs rain or shine (severe weather notwithstanding).

  • Trolley required for set-up.

  • The submission of an application does not guarantee acceptance as a vendor at the festival. Vendors accepted into the festival will be notified by February 20, 2026 and must confirm their participation by March 20, 2026. At that time, credit card payment must be made for all applicable vendor fees.

  • The Town determines booth allocation. We will consider requests noted on vendor application forms and strive to be accommodating, however, the final decision rests with the Town.

  • Set-up can begin at 6 a.m. and vendors must have their display assembled and ready to conduct business by 9 a.m. You may wish to be ready as early as 8 a.m. as we have many early birds.

  • Vendors accepted to the festival will be sent a map, as well as instructions on how to access their location, and options for parking their vehicle. Note: You may not be able to drive to your booth space, a trolley will be required to transport all of your items from your car to your booth at both set up and tear down (this has changed from previous years).

  • Vehicles need to be off King Street by 7:30 a.m. and no vehicles will be permitted onto King Street after 7:15 a.m. Vehicles on the street present a safety hazard to our visitors, other vendors and our volunteers. Let’s keep everyone safe!

  • If you are bringing a pop-up shelter, remember to bring weights ie. Sandbags/water jugs/kitty litter-filled bucket, etc. to secure your tent legs, protecting your tent from wind. Stakes are not allowed in David Onley Park and Harbourside Park due to the underground irregation system.

  • The Town of Midland provides large bins for vendor cardboard and garbage. Vendors must place their recyclables and garbage in these bins. Any vendor found not complying may lose their opportunity to participate in future year.

  • Vendors must stay within the noted boundaries of their booth. This means no signage, flags, tables or product outside of their designated spot.

  • The festival runs until 5 p.m. No vendor may begin packing up or may leave until the end of the day. We take this rule very seriously. It is important that you are prepared for a full-day of sales and promotion, regardless of what time you sell out of product/merchandise.

  • Tear down is from 5 p.m. to 6:30 p.m. King Street and surrounding side streets will re-open for vehicle traffic between 6:30 pm and  7 p.m. It is important that booths and displays are removed by this time.

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